Privacy Policy

Welcome to Second Valley, where your privacy matters to us. This Privacy Policy explains how we collect, use, and safeguard your personal information when you engage with our website.

1. Information We Collect:

When you explore Second Valley, we automatically gather Device Information, including details about your device, web browser, IP address, and cookie data. As you navigate our site, we also collect information on the specific pages or products you view, referral sources, and your interactions with the site – collectively known as "Device Information."

We employ various technologies to collect Device Information, such as cookies, log files, and electronic files like web beacons, tags, and pixels.

Additionally, when you make a purchase on Second Valley, we collect Order Information, including your name, billing address, shipping address, payment details (credit card numbers), email address, and phone number.

In this Privacy Policy, when we refer to "Personal Information," we mean both Device Information and Order Information.

2. How We Use Your Personal Information:

We use the Order Information to fulfill orders, process payments, arrange shipping, and provide invoices or order confirmations. Additionally, we may use this information to communicate with you, screen orders for potential risks or fraud, and, in line with your preferences, provide information or advertising related to our products or services.

Device Information helps us screen for potential risks and fraud, particularly through IP addresses. It also aids in improving and optimizing our site, generating analytics on customer interactions, and assessing the success of marketing and advertising efforts.

3. Sharing Your Personal Information:

To enhance your experience, we share Personal Information with third-party service providers. For instance, Shopify powers our online store, and you can learn more about how they handle your data here. We also utilise Google Analytics to understand customer site usage, and you can review Google's privacy policies here.

We may share your Personal Information to comply with laws, respond to legal requests, or protect our rights.

4. Behavioral Advertising:

Your Personal Information enables us to provide targeted advertisements or marketing communications that we believe may interest you. To learn more about targeted advertising, visit the Network Advertising Initiative’s educational page here. You can opt out of targeted advertising via links for Facebook, Google, Bing, or through the Digital Advertising Alliance’s opt-out portal.

5. Do Not Track:

We don't alter our data collection practices when we detect a Do Not Track signal from your browser.

6. Your Rights:

If you're a European resident, you have the right to access, correct, update, or delete your personal information. Contact us via the information below to exercise this right.

7. Data Retention:

We retain Order Information for our records unless you request its deletion.

8. Changes:

We may update this privacy policy to reflect operational, legal, or regulatory changes. The latest version will be posted on this page.

9. Contact Us:

For more information, questions, complaints, or specific inquiries not addressed on our site, contact us at hello@secondvalley.com.au.

Thank you for trusting Second Valley with your privacy!